Wildfox Couture. Not a very well known brand but a very loyal following amongst those who do (including myself!). It’s cheeky, clever. Often with a nod to 70’s and 80s.
So: How to get it more popular amongst Gen Z?
Custom filters are so popular now. Keyword: NOW. At the time I created this concept, Snapchat was only starting to hit it’s peak. I love doing research with trend reports and what gave me the idea for this one was the retro band revival shirt popularity. An interesting insight was that although this TM never lived through that time, they really wanted to.
So here is Wildfox Couture Custom VCR glitch lens. It simply is what the title implies.
So: How to get it more popular amongst Gen Z?
Custom filters are so popular now. Keyword: NOW. At the time I created this concept, Snapchat was only starting to hit it’s peak. I love doing research with trend reports and what gave me the idea for this one was the retro band revival shirt popularity. An interesting insight was that although this TM never lived through that time, they really wanted to.
So here is Wildfox Couture Custom VCR glitch lens. It simply is what the title implies.
